Since opening our first dealership in Hanley, Stoke-on-Trent in 1966, we have remained dedicated to upholding the same Holdcroft family values that were established over 50 years ago: maintaining strong relationships with our own people, our brand partners and the communities we serve. The company has always recognised that a satisfied customer base ensures the future growth and success of the business. Our total commitment to succeed, even during demanding economic times and in challenging geographical areas, has seen the company continue to grow without compromising our values or quality. This success is reﬂected by the loyalty of our customers, which often spans generations of families. Whilst our history is rich, it’s the future that matters most to us.