After seven generations spanning 46 years of production Ford have announced that the three door version of the Ford Fiesta is set to be retired. Ford are quoted as "simplifying and streamlining the range" but there is a growing concern that this may be the start of the end of the Ford Fiesta altogether.
Sales of the Ford Fiesta have been massively impacted with the first two months of 2022 seeing just 7,451 cars sold compared to 2021 sales for the same period being 19,496.
At least for now production will continue at Ford's German factory in Cologne. Sales of the Ford Fiesta peaked in 2015 with some 133,000 new registrations but in an growing crowded niche sales had fallen to just over 49,000 in 2020 and by September 2021 the Fiesta had fallen out of the top ten new cars sold.
Profit before model choice
Sadly when you consider that the Fiesta sits in the classification of supermini, the most sought after type of new car in the UK, this entire class might provide high turnover for manfucaturers the profit margins are small.
If you look across the entire range of superminis you can see evidence of all manufacturers having a re-think in terms of depth of range and first to go are three door models
Currently there is no Fiesta EV and with no suggestions that one is coming any time soon its easy to see the possibility of the Ford Fiesta dissapearing from the new car line up.
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