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28 February 2024, 16:16

MG Sets Eyes on Major European Sales Surge with New MG3 Hybrid Launch!

MG is revving up for an electrifying leap in the European auto market! With a stellar track record of selling 231,684 cars last year, this powerhouse Chinese brand is shifting gears to surpass the 300,000 sales mark in Europe by 2024. How, you ask? The launch of the new MG3 hybrid small car is the game-changer MG has been gearing up for.

Doubling its sales figures from the previous year, MG's surge is fueled by the roaring success of the MG4 electric compact and the gasoline-powered ZS small SUV, as revealed by market analyst Dataforce. But that's just the beginning. The MG3 is not merely a car; it's MG's ticket to dominating the crucial small car segment across Europe – a first for the brand as the outgoing MG3 model cruised solely in the UK.

Pedro Garcia, the maestro behind MG Spain's success and the architect of MG's European sales strategy, predicts that the addition of the MG3 will catapult the brand past the 300,000 sales milestone this year. And the numbers speak volumes; the MG ZS reigned supreme as Spain's top-selling car last December, while the HS compact SUV snagged the No. 4 spot in the UK in January.

Leaping ahead, MG was Europe's 20th largest brand last year, zooming past competitors like Cupra, Suzuki, Mini, and Mazda. With the MG3's introduction, MG is on track to overtake giants like Volvo and Nissan, asserting its dominance as Europe’s largest Chinese brand.

But wait, there's more! The MG3 isn't just any hybrid; it's a wallet-friendly powerhouse starting at less than €20,000. And for those craving more, MG plans to roll out a more affordable gasoline model later this year, complete with both automatic and manual transmissions.

MG's meteoric rise is powered by its unbeatable pricing strategy, winning hearts and drives across Europe and challenging both European and Japanese budget brands. With the ZS's starting price tag of just €15,000 in Spain, it's no wonder MG is the go-to for the budget-conscious and eco-aware driver.

However, MG's journey might hit a bump with potential higher import taxes looming over Chinese automotive imports due to an ongoing European Union investigation into state subsidies. With a verdict expected in May, tariffs could skyrocket from 10% to 25%.

MG's story is one of ambition, strategy, and relentless drive towards electrification and affordability. Stay tuned as MG accelerates into 2024, ready to redefine the European auto landscape.

Notes to the editor

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