Last month, Volkswagen unveiled the facelifted VW T-Cross, and in a stroke of marketing genius (or madness), they’ve thrown open the doors for the public to rename their eye-popping yellow paint. It’s like they never learned from the ‘Boaty McBoatface’ saga, but hey, who doesn’t love a bit of déjà vu?
Volkswagen’s SUV family tree is more complicated than a soap opera plot, and the T-Cross is the plucky little character that just got a makeover. Think of it as the SUV equivalent of getting a new haircut and a flashy jacket – changes are there, but it’s still the same underneath.
Now, about those updates. VW tinkered around the edges, like a cautious chef adding a pinch of salt here and a dash of pepper there. They sold over a million T-Crosses already, so it’s more about refining the recipe than reinventing the dish. The most dramatic change? Sprucing up what was a rather ‘meh’ interior. They’ve thrown in a shiny new digital driver display, beefed up the infotainment screen (size does matter, after all), added some swanky soft-touch plastics, and a leather steering wheel that feels like butter.
The exterior got the usual nip and tuck – tweaked lights, bumpers, wheels, and a sprinkle of new colors to the palette. Enter the vibrant yellow that’s causing all the fuss. VW’s decision to let Brits name this yellow is either a stroke of brilliance or a facepalm moment. Given the UK’s history of naming things (remember Boaty McBoatface?), it’s a brave move.
The result? ‘Rubber Ducky Yellow’. Because why not? It’s fun, it’s cheeky, and it’s probably the most honest car color name in history. Oliver Lowe, the T-Cross Product Manager at Volkswagen UK, quipped that letting the public pick a paint name might seem ‘quackers’, but they were egg-cited to see the result. And they got Rubber Ducky Yellow – a name that’s impossible to say without smiling.
So, there you have it. VW’s got a sense of humor, and the T-Cross is strutting its stuff in Rubber Ducky Yellow. It’s the kind of car color that makes rainy British days feel like a splash in the bath. Good on you, VW, for not taking life too seriously!
The new T-Cross in Rubber Ducky yellow is priced from £23,965.
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