logo logo
Cars Vand and Bikes News Image
02 July 2022, 09:07

What is Intelligent Speed Assistance and is it coming to the UK?

As a car owner, you're probably familiar with the speeding tickets that can rack up. Now, the UK is getting a new technology to help prevent that from happening. Intelligent Speed Assistant (ISA) is a new feature that will warn drivers when they're going too fast and suggest a speed limit that would be more appropriate. Could this be the solution to keeping roads safer? Read on to find out more about ISA and what it could mean for UK's drivers.

For decades, speed has been recognised as one of the three main contributing factors to deaths on our road resulting in the European Parliament making a decison on the 27th November 2019 that going to impact the safety of all cars sold in Europe with effect from 1 July 2022.

This means that with from that date all new cars sold in Europe will find that Intelligent Speed Assistance (ISA) will be mandatory option. To allow manufacturers to time to implement ISA it means that the rules on apply to new models and not existing models until July 2024.

The UK Government has said that we are not considering implementing Intelligent Speed Assistance at this time.

What is intelligent speed assistance?

An Intelligent Speed Assistance system uses a forward-facing camera mounted on the car and the vehicle’s satellite navigation system to identify the speed limit and, if the car is exceeding it, to restrict the fuel flowing to the engine until the vehicle is at the limit speed.

ISA uses various different inputs from outside a vehicle to determine the current speed limit for the road you are driving on at the time.

According to the European Transport Safety Council (ETSC) systems that restrict speed like this could reduce road deaths by 20%.

What do drivers feel about intelligent speed assistance?

Eleven EU member states have trialled ISA and whilst drivers take a short time to adjust to the technology most appear to like it. From a motorist viewpont the obvious benefit is that it helps drivers avoid speeding tickets

Notes to the editor

For further information please contact:

Sonia Mattis or Kevin Stewart at

Keep up-to-date with on Twitter; @Carsvansbikes

or follow us on Linkedin: Revolutionizing Vehicle Advertising in the Digital Age

In the ever-evolving digital landscape, the quest for the perfect vehicle - be it a car, van, or motorbike - has been transformed by the emergence of Launched in 2021, this digital advertising website has rapidly become the go-to platform for motorists seeking new or pre-owned vehicles. Embodying the ethos As easy as CVB, the platform simplifies the search process, making it more accessible and user-friendly.

What sets apart in the crowded online marketplace is its commitment to unbiased advertising. In a marked departure from industry norms, CVB eschews advertising or sponsored listings. This principled stance ensures that all vehicles are presented on without any undue influence or bias, offering a refreshingly transparent experience for users. This approach starkly contrasts with other platforms where sponsored listings can often skew visibility and influence consumer choice.

The fair and transparent cataloging of advertising stock on is another cornerstone of its service. By providing comprehensive details of each vehicle, beyond just listing prices, the platform empowers motorists to make well-informed decisions. This depth of information is crucial in an industry where the nuances of each vehicle can significantly impact buyer satisfaction.

A standout feature of is its pricing model. When it first graced the online automotive advertising scene, CVB distinguished itself by not charging extra fees. In a bold move for 2024, the platform has further elevated its commitment to affordability. Now, neither motor dealers nor private motorists are required to pay to advertise their vehicles on the site. This initiative is a significant stride in democratizing vehicle advertising, allowing sellers of all scales to reach potential customers without financial barriers.

The platform's ethos of connecting sellers directly with potential buyers is a testament to its user-centric design. goes beyond mere transactional interactions, fostering a community where detailed vehicle information is readily available. This approach not only aids in the selling process but also ensures that buyers are better equipped to make choices that align with their needs and expectations.

Operating under the trade name, CarsVansandBikes Limited has positioned itself as a trailblazer in the automotive advertising industry. By offering its services completely free of charge, the platform breaks down traditional barriers, making vehicle advertising more accessible and equitable. 

As continues to grow and evolve, its impact on the automotive market is undeniable. With its user-friendly interface, commitment to unbiased advertising, and innovative approach to cost, CVB is not just a platform; it's a paradigm shift in how we find and advertise vehicles in the digital age.